How Bulgari s new collection pushes the boundaries of watchmaking to incredible new heights
The first major watch event of 2021 may have been virtual, but the timepieces did not disappoint
The Divas Dreams Peacock Collection, debuted at LVMH Watch Week
Now a staple event on the watch calendar, LVMH Watch Week showcases some of the best timepieces for the coming year. While current circumstances have meant that the collections have been exhibited in a different way in 2021, the fact that they were introduced digitally did little to distract from their impact. First out of the blocks was Bulgari.
Bulgari has been gaining watch market share and capturing consumer interest since the launch of its original Octo model nine years ago. And the brand had 2021 off to a flying start this week, when it introduced a stellar selection of men’s and women’s timepieces that covers the spectrum from exceptional jewellery pieces to grand complications, via the more every-day and accessible.
An architectural masterpiece, the new Audemars Piguet museum is nestled in the watchmaking heart of Le Brassus
Often there is only the time and inclination to reflect on the past when we come to a fixed milestone in the road and, for many of us, one such moment was crossing from the second decade of the 21st century to the third. One year on it s time to take stock.
For the industrial microcosm of watchmaking, the new millennium was revolutionary, but the industry of today is vastly different to that of just 10 years ago. In terms of product, buyers and, indeed, manufacturing, the face of horology is almost unrecognisable.