Bulgari
So blasé has Bulgari become about its signature watch scooping up world records that an official commique from the brand lists its achievements under the headline ‘Octo Finissimo World Record Saga’. It is indeed a weighty and impressive tome.
Introduced in 2014 the Octo Finissimo was an unusual watch. It had an integrated bracelet and a minimalist design. It was also super-thin (the only unwieldy thing about it was its name). The Octo Finissimo Tourbillon Manual set a world record for the thinnest hand-wound flying tourbillon movement in the world. Two years later the Octo Finissimo Minute Repeater won a second record for its 3.12mm movement. In 2017 the Octo Finissimo Automatic became the slimmest ultra-thin self-winding watch on the market, with a total thickness of 5.15mm (there are thicker bits of paper). And so it continued. Until recently the Octo Finissimo had amassed six world records for slimness.