Country living can offer a more nuanced life, serenity and spiritual enrichment, reconnection and rediscovery. But it’s not all beer and skittles out here in the sticks.
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Future farmers will insist on data-sharing among service providers, predicts consultancy
“I can well see how farmers in five years’ time will insist on interaction between data providers, service providers and consultants visiting their farms,” says Coenraad Fraenkel, CEO of Agrimotion Consulting, soon to be based at the University of Stellenbosch’s AgroHub at Welgevallen experimental farm, where they are the only commercial consultancy present amid leading research institutes.
Luan le Roux, soil scientist at Agrimotion, busy with bulk density analyses during the planning process of an orchard (photos supplied by Agrimotion Consulting)
“Never before have there been as many agtech companies collecting data and the amount of data is overwhelming to farmers. Agrimotion strives to be an interdependent partner to the industry in the interpretation of the data generated.