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Cautionary tales of Bargain Regret continue in AAMI s latest campaign via Ogilvy Melbourne – Campaign Brief

‘Bargain Regret’, aka that sinking feeling you experience you feel when you go for a cheap deal, only to be let down in the long run, is something we can all identify with. The latest campaign from AAMI and Ogilvy Melbourne, continues to tap into this universal insight, with a new series of spots th

AAMI launches latest installment of Bargain Regret platform

AAMI launches latest installment of Bargain Regret platform
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

A cautionary tale of Bargain Regret in AAMI s new campaign via Ogilvy Melbourne

A cautionary tale of Bargain Regret in AAMI s new campaign via Ogilvy Melbourne
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

A cautionary tale of Bargain Regret in AAMI s new campaign via Ogilvy Melbourne

The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run.

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