RIYADH: In this time of intense and accelerating global change, factors such as the climate, the world economy, government policies, and new technologies are fundamentally altering the ways in which human beings live, think, collaborate and do business.
Send Economist and Blue Ocean Strategy co-author Renee Mauborgne says most companies play a follow the follower game and benchmark themselves against the competition.But the question companies must ask themselves is, What if we did not set out to compete, but to make competition irrelevant? (21 Century Business Forum)
Business strategist Renée Mauborgne says a company must make an honest assessment of where it is as an organization and where it stands in the marketplace if it is to develop a road map to success. I think a lot of organizations live an illusion about themselves, said Mauborgne, a professor of strategy at INSEAD, one of the world s top business schools, and co-author with W. Chan Kim of Blue Ocean Strategy, which has sold more than 4 million copies, and their latest book, Blue Ocean Shift.
Send Renee Mauborgne, an economist and professor at international business graduate school INSEAD, will lead the third webcast in a series presented by Arkansas Business throughout 2021.
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