Mattel(NEW YORK) Barbie is going green! On Thursday, Mattel debuted the company's first fashion doll collection made from recycled ocean-bound plastic. The new collection also includes an accompanying Beach Shack playset and accessories that are also made of 90% recycled plastic. The Barbie Loves the Ocean Collection launch is in line with Mattel's goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030. "This Barbie launch is another addition to Mattel's growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus," Mattel's president and chief operating officer, Richard Dickson, said in a statement. He continued, "At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that
Mattel
Jun 10, 2021
EL SEGUNDO, Calif. Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic . The launch is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”
Here s how to get your garden ready for some well-deserved get-togethers.
SEATING PLANS
Combine style and comfort with practicality and sustainability. Danish designer Mater has reproduced a table-and-chair design from 1955 in timber and steel; it is now made from plastic salvaged from the sea.
The Ocean Collection comes in concrete green or black (chair, £206, table, from £462). Or try Next s Bali bench set (£899).
HOME COMFORTS
Flashy flamer: The Phoenix Flower brazier (£260)
Beautiful cushions add luxury to your garden. For a splash of colour and cheer, try the Fermob Trefle outdoor cushions, (from £52). For extra comfort, place a throw or a blanket on each chair.