Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all data is valuable or actionable, so brands need to be able to discern which is which.
âEnterprises are not drowning in data because of its depths, they are drowning because they donât know how to swim. Too often organizations approach their analytics blindly, sifting through mountains of data hoping to find gems,â explained George Kobakhidze, enterprise solutions atZL Tech, an information governance platform provider.