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Many consumer products industry companies rely heavily on text messaging marketing programs to reach their customers and to create loyalty in an increasingly competitive market. While text messaging programs may be an effective marketing tool, they can lead to significant liability if your business does not carefully comply with the Telephone Consumer Protection Act (TCPA). Unfortunately, there has been a spate of TCPA class actions filed against consumer products companies recently. Although the recent Supreme Court decision in
Facebook, Inc. v. Duguid (Facebook) narrowed the scope of the statute and may make these cases easier to defend, it is likely that the consumer products industry will continue to be targeted with TCPA class actions.
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Many cannabis dispensaries rely heavily on text messaging marketing programs to reach their customers and to create loyalty in an increasingly competitive market. While text messaging programs may be an effective marketing tool, they can lead to significant liability if your business does not carefully comply with the Telephone Consumer Protection Act (TCPA). Unfortunately, there has been a spate of TCPA class actions filed against cannabis dispensaries recently. Although the recent Supreme Court decision in
Facebook, Inc. v. Duguid (Facebook) narrowed the scope of the statute and may make these cases easier to defend, it is likely that the cannabis industry will continue to be targeted with TCPA class actions.