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BMW Asia calls for regional creative pitch Details 14 July 2021 BMW Asia has called for a regional creative pitch covering select markets in Asia Pacific, the Middle East and South Africa. The scope will cover creative, digital and social media responsibilities for both BMW and MINI brands. BMW Asia s spokesperson confirmed to MARKETING-INTERACTIVE that this is a closed-door pitch and there will be a shortlisting process. Incumbents Tribal Worldwide Singapore and TMRW were invited to defend the account. According to the spokesperson, the new agency will start work on 1 April 2022 and there is a possibility of having more than one agency. Observatory International is managing the pitch process. 

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