Increased technology use has enabled a people to become more involved in their friends relationships and decision making. Considering many college students have a similar amount of life experience and
Social media platform advertisements target college-aged people and their desire to fit in. High levels of social media use in this age group has resulted in rampant consumerism.
Yik Yak is a popular social media platform and source of information on college campuses. The information posted on Yik Yak is oftentimes unreliable, however, it spreads very quickly leaving