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Seventy percent of the crop would normally be sold in the United States, but that has been limited this year by high airfreight costs and greater competition in the US market.
The NZ Passionfruit Growers Association said about 50 commercial growers produce 120 tonnes a season between February and April.
The cost of air freight meant most of this summer s crop would be appearing on New Zealand grocery shelves. This year there will be a lot more passionfruit for sale on the domestic market so we re working closely with wholesalers and encouraging consumers to try this delicious fruit if they haven t before, president Rebekah Vlaanderen said.