How to create the perfect power plait – A Virtual Beauty Shoot
Add volume, texture and some all-important nourishment to second-day hair with this perfectly undone power plait, created by the expert team at Authentic Beauty Concept.
Trying to find new ways to wear your hair – ways that don’t require hours of work and a team of experts – can seem like a near-impossible task. Ponytails are overdone, top-knots can take some time to perfect, and plaits can look a little prim. But not this one.
Created using Authentic Beauty Concept’s Replenish range, this textured power plait is the perfect style for freshly washed and second-day tresses alike – giving hair a voluminous, purposefully undone look that’s quick, impactful and chic.
So says Joseph Ferraro, the award-winning hair stylist behind
Marie Claire’s four incredible Virtual Beauty Shoot looks in partnership with Authentic Beauty Concept.
“Curly hair is naturally drier, and because of the way the cuticle is laid, it needs that added moisture,” he tells
Marie Claire Beauty and Style Director Lisa Oxenham during our live masterclass on creating strong, defined curls.
The perfect product pairing for curly hair? Authentic Beauty Concept’s Hydrate range – an ultra-nourishing line of moisturising, regenerating and revitalising products designed with drier, more texturised hair in mind.
Like all of Authentic Beauty Concept’s ranges, Hydrate is sustainable and kind-to-planet, as well as kind-to-hair – making the brand a firm favourite of our Beauty and Style Director.