India is experiencing a surge in global beauty brands targeting the country, thanks to its growing population of young people with increasing disposable income. As China s biggest beauty market is affected by economic headwinds, companies are beginning to turn their focus to India, which is projected to reach $17.4 bn in the beauty industry by 2025. Brands are embarking on a retail expansion push, and global funds are seeking opportunities to invest in beauty start-ups.
Nykaa: India is experiencing a surge in global beauty brands targeting the country, thanks to its growing population of young people with increasing disposable income. As China s biggest beauty market is affected by economic headwinds, companies are beginning to turn their focus to India, which is projected to reach $17.4 bn in the beauty industry by 2025. Brands are embarking on a retail expansion push, and global funds are seeking opportunities to invest in beauty start-ups.