How to eloquently convey a strong brand message WhatPackaging? finds out how packaging can enable effective brand communication through Beyondesign s Nutty Chips design Open Secret Snacks’ Nutty Chips
Good packaging can champion marketing and sales campaigns. It can help connect with consumers on multiple fronts. Over the years, the industry has seen a range of packaging innovations, which set the tone for marketers to entice consumers to buy their product. As many design experts say, packaging is the first point of contact between the brand and the consumers. Thus, it has to convey what the brand is all about. Designing the perfect package is more than just putting the logo on the product. It must convey the brand’s story correctly, immediately attract the target audiences and create an instant urge to buy the product,” says Bhavika, founder, Beyondesign. “Apart from making your product stand out
Continuing with our monthly spotlight on popular printing equipment, the February issue of
PrintWeek delves deep into the world of die-cutters. In this issue, we highlight popular die-cutters from manufacturers based in India and abroad.
The printing industry refuses to wallow in the doom and gloom of the pandemic. The industry is surging ahead to make up for last year’s losses. But what about the ground reality? Are we really ready?
PrintWeek probes.
In addition,
PrintWeek profiles eight Covid soldiers who served the industry with dedication as the virus raged on.
Special features include Budget 2021-22: A boost to economy? and How the newspaper reputation was built during the pandemic .