The decision centres on the packaging and get-up of Nutriwomen s Dermacare product range, which L’Oréal alleged was an imitation of its Cerave skincare products.
The Advertising Regulatory Board has found in favour of L’Oreal South Africa after it complained a competitor’s products effectively copied the packaging and get-up of its CERAVE skincare range to piggyback on its goodwill in the market.