Nunzia Giuliano has marketed the scent - named O Liò after Carmine The Lion Giuliano - by telling followers that buying it would be the perfect way to honour her mafioso dad.
A notorious mob boss's daughter turned TikTok influencer has launched a fragrance in honour of her father, 'the Lion'. Nunzia Giuliano, who has over 15,000 followers on the video-sharing platform, named the O Liò fragrance after her late father, Carmine Giuliano.