Product Launch Location: Global
Packaging Substrate / Materials: Glass bottle, wooden box May 2021 sees the launch of Midleton Very Rare Silent Distillery Collection Chapter Two, the second release in Ireland’s oldest ever whiskey collection, with packaging design by Nude Brand Creation. The Midleton Very Rare Silent Distillery Collection is a collection of six releases. There will be one release annually from 2020 until 2025, ranging in age from 45 to 50 years old, all from the legendary Old Midleton Distillery which operated from 1825-1975. Midleton Very Rare Silent Distillery Collection Chapter Two is an exceptional 46-year-old single pot still Irish whiskey distilled in 1973 in the signature style of Old Midleton. Created and matured under the guardianship of four celebrated Master Distillers, the whiskey has been enhanced through each changing of hands, with each Master taking great care to protect the legacy of the precious liquid.
Packaging Contents: Spiced rum
Packaging Substrate / Materials: Glass Havana Club Cuban Spiced is the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple. The product concept is intended to attract Millennial and Gen-Z consumers to the rum category by allowing them to explore new and accessible flavours without compromising on quality. What s Unique? The vibrant bottle design created by Nude Brand Creation celebrates the tropical side of Cuba, taking inspiration from the rainforest foliage, utilising an abstracted camouflage pattern to create strong standout and cut through a category which is dominated by nautical-inspired designs.