Details 22 January 2021
NTUC First Campus, an social enterprise that gives children from working families equal access to quality early education, is bringing to life rhymes inspired by children’s books such as the Dr. Seuss series. The brand campaign titled “You Are More” is delivered by local film and theatre actor, Adrian Pang. Designed as a precursor to its upcoming recruitment efforts, the campaign aims to inspire and attract like-minded professionals to join NTUC First Campus to make a positive impact on the lives of young children.
The “You Are More” campaign is kickstarted with an ad that explores the double lives of actual NTUC First Campus employees at work and in their personal lives. The ad spotlights on NTUC First Campus’ policies and benefits, and looks to convey the company s belief that everyone should be able to pursue their interests, passions and loves out of work.