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May 17 (Reuters) - Amazon.com Inc and Apple Inc
will let users stream high-quality lossless audio at no
extra charge, as they explore new ways to keep subscribers tuned
in to their services amid intense competition.
Amazon Music, which so far charged a premium for lossless
audio, became the first major music service on Monday to upgrade
its subscribers to the format.
Lossless is a higher quality audio format that preserves
every detail of the original audio file without compressing the
quality while streaming.
American rapper Jay-Z s Tidal was among the first to roll
out the technology, charging $19.99 per month for lossless