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Atlas Cycles is proud to announce that it has achieved production of 10,00,000 cycles…These cycles are known for being sustainable, light speed and fine finishing. We are exporting cycles to Burma and the Middle East Countries. On this occasion, we reiterate our pledge to make the country self-reliant and industrialised.”
This message on a coloured poster created a stir in the advertising industry and middle-income households in 1961. It was far from a regular cycle ad as it had a sari-clad woman riding it. She is seen happily waving at her husband and two children.
The company had just completed 10 years and recorded a path-breaking production record. Carrying forward the spirit of shattering glass ceilings, they addressed two misconceptions in a dignified way.