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Out \ Look : The Latest OOH Trends & Developments

Out \ Look : The Latest OOH Trends & Developments
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PML Group Launches Now Near Next Live Webinar Series

PML Group Launches ‘Now Near Next Live’ Webinar Series May 7, 2021 As society opens and people emerge with renewed optimism and joy, the Out of Home medium is ideally placed to connect brands and audiences this summer.  PML Group’s ‘Now Near Next Live’ webinar series, in association with IMJ/Adworld, will explore these opportunities and more. The online sessions will feature some of Ireland’s leading media, creative and OOH experts. Now Near Next, the agency’s data-led thought leadership series, has been published weekly on Adworld since April 2020. Through data and insight from research, Now Near Next continues to highlight the relevance and efficacy of the medium.

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH April 30, 2021 The Irish Open Following the highly significant and wide-ranging government announcements last night regarding the reopening of society in the coming weeks, life is set to change for the better. With May now upon us, opportunities for OOH advertisers are set to broaden dramatically and arrive quicker than perhaps anticipated. ‘The Path Ahead’ means that retail, leisure, and social environments will all be positively impacted in the very near future. Combined with improving weather and an ever-increasing vaccinated population, it adds up to more mobility, increasing numbers of people interacting with each other safely, a more positive mindset and higher levels confidence when out and about. Essentially, a wider and happier OOH audience. I’m sure we are all bursting for that freedom again.

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH February 19, 2021 James Byrne, marketing manager, with this week’s view from OOH. In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. Also included is new research from the US which speaks to OOH’s potency in the current climate.   TII reports accelerating 9% weekly rise in Traffic Volumes TII’s latest traffic trend information, covering the morning period from 7am until 10am and generated from a sample of ten traffic counters located on the national road network, reports an accelerating 9% weekly increase overall in volumes on Thursday 18

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