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Lilly, AbbVie, BMS and more rally against UK s arbitrary cap on branded drugs, local trade group warns

Lilly, AbbVie, BMS and more rally against UK s arbitrary cap on branded drugs, local trade group warns
fiercepharma.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fiercepharma.com Daily Mail and Mail on Sunday newspapers.

Is Medicare s drug-price law affecting the way pharma brands advertise?

Eliquis, the biggest drug on Medicare’s negotiation list, halved TV spend this year. Is the law prompting drugmakers to shorten their DTC ad cycles?

Top 10 Drugs Targeted For Medicare s Negotiated Price Reduction

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