By Rob Brown
| 22 January, 2021
When life gives you lemons, you make lemonade. When life gives you a global pandemic, tells you to stay indoors, puts you in charge of your little angels’ education and closes the pub, you’ll need something far stronger than lemonade.
See the boom in mail order cocktail offerings for proof. Everyone from big spirits brands to indie bar operators are using a growing array of innovative packaging to get their products to drinkers and counteract the disastrous impact of yet another lockdown.
Grey Goose is shipping kits containing the elements of Pornstar Martinis with access to an online video guide by the cocktail’s creator, Douglas Ankrah. Monkey Shoulder posted kits to 130 bartenders around the world for its November Lock In Live event. Black Tot marked its 50th anniversary with the launch of a tasting kit and a 24-hour rum festival on Facebook.