Im j. J. Ramberg and welcome to your business, this show dead stated to helping your growing business. Maybe youve never heard the name but without him its likely you may have never heard of the name jay z. Thats because bigs was the quiet partner in the three man team that founded rockefeller records. Today bigs is running his own show, building a portfolio of companies focused on lifestyle. We wanted to know how he forged his own path from the projects in harlem to the board rooms of some of the countrys biggest board rooms. We followed him to see how he follows his opportunities and makes deals. He grew up here in the projects of harlem. A place as rich in spirit as it is fraught with dangers. You learn early on the difference between fireworks and gunshots. He says there are not a lot of stories like his where people without resources go on to make it bigtime. His own brother bob perished on these streets years ago when they were both young men. I got a call around midnight that he