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Nextgen acquires Sydney sales outsourcing firm NovaTech Ventures
Nextgen to form a new company focused exclusively on sales and channel management across Asia Pacific.
Australian distributor Nextgen has acquired Sydney-based sales outsourcing firm NovaTech Ventures for an undisclosed sum.
The deal will allow Nextgen to form a new company focused exclusively on sales and channel management across Asia Pacific, although no further details of this were announced yet.
Founded in 2001 by Brian O’Doherty, NovaTech Ventures provides channel services to vendors around market validation and entry, lead generation and development and sales as-a-service, alongside operations consulting.
Distributor Nextgen Group has acquired Sydney-based sales and channel management consultant NovaTech Ventures for an undisclosed sum.
NovaTech offers sales and marketing consulting services for IT channel companies, offering services like lead generation, marketing strategy formulation, sales-as-a-service and company structure services.
The company will complement Nextgen’s other core service businesses, including its digital marketing subsidiary Bang, cloud economics and software advisory Optima, cloud management business Connect and payment solutions at Orbus Capital.
“[Nextgen is] ten years young and I can think of no better way to celebrate this milestone than to acquire the well-established and highly respected NovaTech Ventures,” Nextgen Group chief executive John Walters said.