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images like this have been on cigarette packets since the late noughties. written warnings have been around even longer, but now the plan is to think inside the box. messages could be popped into packets which would set out the health and financial benefits of giving up and offer information on support for quitting. the grim warnings on the outside are warnings about the harm. and they help prevent children from starting to smoke and they help encourage smokers to think about why they should quit. but you can t put much information on them. so the pack inserts can give you a lot more information about how best to quit. the department of health says a similar scheme in canada found those exposed to the inserts multiple times were significantly more likely to try to give up smoking. the uk government believes smoking places a huge burden on the nhs, claiming it is the single leading preventable cause of illness