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From oil to coffee: A prince s campaign to rebrand Saudi identity

2022 was the "Year of Saudi Coffee" after kingdom authorities decreed renaming the brew long known across the Middle East simply as "Arabic coffee."

United arab emiratesUnited statesAl ulaSaudi arabia generalSaudi arabiaAr riyaLos angelesKingdom of saudi arabiaMohammed alyahyaJamal khashoggiAlmohanad marwaiAli shihabiKing salmanNouf qethamiNabih bulosLos angeles times

From oil to coffee: a prince s push to rebrand Saudi Arabia

Saudi Crown Prince Mohammed bin Salman wants to diversify the economy and open up the culture of his country. Coffee is part of his strategy.

United arab emiratesUnited statesAl ulaSaudi arabia generalSaudi arabiaAr riyaKingdom of saudi arabiaJamal khashoggiAlmohanad marwaiKing salmanNouf qethamiEric lafforgue corbisMohammed alyahyaFayez nureldineAli shihabiWang haizhou xinhua news agency

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