Jean-Michel Boujon, CMO of Mercato I am thrilled to announce that Jean-Michel has joined Mercato and to have him apply his talents to our company at such an important moment of our growth phase, said Bobby Brannigan, founder and CEO of Mercato. He has a proven ability to 10X marketplaces and execute innovative and creative marketing campaigns. We ll also benefit greatly from his leadership skills as we develop teams across marketing, brand and data.
Boujon, 42, joins Mercato from Getaround where he acted as VP of Growth, managing a team focused on scaling the carsharing company by developing the marketplace, acquiring car renters, and car owners. During Boujon s tenure, Getaround s footprint grew from 20 cities in the U.S. to more than 300 cities worldwide. He also acted as Senior Director of e-Commerce at BookRenter.com where he helped lead year-over-year growth of 40 percent. Boujon has also held leadership roles at The Ladders.com in New York and London.