people thought that they should be custodians and the best way of keeping the culture and the language was that way. when president chirac decided to have the french elise website notjust in french but also in english, quite a lot of people were not happy, whether that was in the establishment or elsewhere, the academie francaise, possibly, or elsewhere. he pushed for there to be a global news channel. he understood that a country like france that has a un security council permanent seat, it was essential that that voice be heard. so ted turner, when he created cnn, the cable news network, if we cast our minds back that far, was thought to be bonkers, frankly. then bbc world then decides to do the same thing in the 90s, and we can see that as the world has become more globalized, it is essential, as one of the other guests was saying, i think it was dominic, whether it s about brexit or partygate, there is huge interest. a change of prime minister in the uk, for example, would mean a d
that route, but now you re fully going there. who s the target audience for le monde in english? english speakers, obviously. it s not specifically the united states or the uk, although it s the two main geographical zones that read us. but our first subscriber was japanese, so it s everyone who speaks english and everyone who speaks french. and i suppose people, you know, could, if they were interested, just go to le monde and get google to translate your articles. how are you doing it? are you doing it differently from that? it s notjust a case of google translate, presumably. no, we re doing it very differently. that s one of the main objective of the project, is to bring our quality journalism into quality english because it would be a shame to do otherwise. so, the process of translation is quite a heavy one. was quite a heavy one. we re using different levels, the first one being that we translate our articles through an artificial intelligence, which is