Characters to represent Taiwan in Tokyo
LINE STICKERS: The Taiwan Creative Content Agency partnered with Line to choose four sticker characters created by Taiwanese to be in the Licensing Japan trade show
By Sherry Hsiao / Staff reporter
Fourteen characters, including some that have Line sticker sets, have been selected to represent Taiwan at the Licensing Japan trade show next month, the Taiwan Creative Content Agency said on Tuesday.
The 11th edition of Licensing Japan, an international licensing trade show for characters and brands, is to be held from April 14 to 16 at the Tokyo Big Sight exhibition center.
On Feb. 5, an international jury formed by the agency and Japan’s Character Brand Licensing Association selected 10 original characters that are to participate at the show based on their likelihood of being accepted by the Japanese market, as well as their competitiveness and potential, the agency said.