Why is Truecaller tracing its connection with seat belts and pacemakers?
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The caller ID platformâs ongoing OOH campaign âHello Indiaâ highlights its common Swedish origin with major inventions like pacemakers and mobile handsets.
Whatâs common between a carâs seat belt and leading caller ID app Truecaller? Theyâre both of Swedish origin. This bit of information is also a key part of the brandâs ongoing ad campaign, âHello Indiaâ.
As a part of this OOH initiative, Truecaller is also telling the consumers that it shares its origin with other world-changing inventions, like the pacemaker and mobile handsets.