On June 6, Florida Governor Ron DeSantis approved the passage of Senate Bill 262, which establishes the Florida Digital Bill of Rights (FDBR), set to go into effect July 1, 2024.
4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)
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But how did we get here? And what comes next? Read on and find out.
Advertising before call tracking was like shooting arrows in the dark and hoping you hit your target. When customers would call, businesses would simply ask, “How’d you hear about us?”
But most people aren’t very good at remembering exactly which billboard, ad, or TV commercial prompted their phone call.
So, most businesses – and the agencies overseeing the advertising for their customers – had no reliable way to see how ads were performing.