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Action Figures Market 2024-2032: Industry Size, Share, Trends, Growth Drivers, Forecast

Action Figures Market 2024-2032: Industry Size, Share, Trends, Growth Drivers, Forecast
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Power of the past and the (continued) renaissance of nostalgia in marketing | Analysis

Pause. Stop. Rewind. The careful product re-introduction of nostalgia comes in cycles. And now, Golin's APAC president observes that the post-pandemic, economically battered world is again warming up to the comforts of the past.

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The death of the fiat kaali-peeli taxi: is Mumbai missing a trick in nostalgia marketing?, ET BrandEquity

Kaali Peeli Taxi Last Day: Fifty golden ‘black cabs’ were produced for the Queen’s Golden Jubilee celebrations in London in 2002. Enhancing a cultural symbol of London, and contemporising it. Could we have done something similar with the fast depleting Fiat fleet? Methinks it was do-able. And possible. Provided the mandarins of the city understood the value of the “sights, sounds and smells” of the city and learnt to value them.

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McDonald s to create new spin off restaurant in early 2024

McDonald’s is all set to test out its new restaurant idea, called ‘CosMc’s’, named after McDonald’s' alien character.

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Transcripts for CNN CNN Newsroom Live 20240604 07:43:00

it s fantastic. so this brand is i believe 50, 60 years. so roughly six decades in the making. and mattel is not new to nostalgia marketing. they did it with their fisher priceline. they really lean into that. people like to feel good and get back to their past. so i myself played with barbies. in the 70s. it gave me a chance to think, my barbie s going to be an astronaut, my barbie s going to be an engineer, a horse trainer, something like that. people like to think about their childhood. and when you do nostalgia marketing like mattel is doing on this brand, people really are excited about it. it takes them back to their past, to happy times. i m wondering, barbie itself occupies such a unique place in pop culture. how difficult do you think,

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