Mumbai, India, March 23, 2022: Norton India today introduced a new channel initiative called the "Sales Engineer Program" to work with channel partners across the Indian market.
New CEO and CTO, and more importantly, new motorcycles for us!
TVS, who breathed life into the dying Norton Motorcycles in 2020, now plans to bring four Norton bikes to India, namely the Norton Commando, Norton Atlas, Norton Manx, and Norton Fastback, as revealed by recent trademarks filed by Norton in India.
Many Indian giants have previously tied up (or acquired) international brands, mostly with success. For instance, Bajaj Auto had tied up with KTM and Triumph earlier and recently, Hero had lent a helping hand to Harley-Davidson.
TVS plans to do something similar with Norton. The filings include four motorcycles: Norton Commando,