Wisconsin Indianhead Technical College will become Northwood Technical College effective Aug. 2, 2021.
Following a public process for name and mascot submissions last fall, a WITC Rebranding Leadership Task Force was created with stakeholders from inside and outside the college to narrow the naming options. The Board of Trustees then moved forward five names to student focus groups in early January. For the final selection, over 750 students and staff voted, preferring the name Northwood Technical College  Northwood Tech, for short.
The WITC Board approved the new name Feb. 15, followed by a Wisconsin Technical College District Boards Association approval March 17.
This week the college unveiled logo and mascot designs developed with KW2, a marketing agency in Madison.
Wisconsin Indianhead Technical College becomes Northwood Tech pinejournal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pinejournal.com Daily Mail and Mail on Sunday newspapers.
By Dave Strandberg
May 18, 2021 | 4:47 AM
SUPERIOR, WI (KDAL) – Beginning on August 2nd, Wisconsin Indianhead Technical College (WITC) will become Northwood Technical College, or Northwood Tech.
The new name was selected following a process from the Board of Trustees that included a task force and student focus groups that narrowed the selection of possible names.
Students and staff then voted for the winning name from five options.
The logo design for Northwood Technical College was based on market research and student focus groups.
The college is also introducing a mascot named “Blaze the Bear” also chosen from several options on a vote by students.
Fox21Online
The college will also have a mascot named Blaze the Bear.
May 17, 2021
SUPERIOR, Wis. The Wisconsin Indianhead Technical College, also known as WITC, will soon be called the Northwood Technical College, and Northwood Tech for short.
The college took name and mascot submissions from the public last fall, with the board approving it all this past spring.
Hundreds of students and staff members voted on their favorites.
The new name, logo, and mascot will all switch over on Aug. 2.
The mascot’s name will be Blaze the Bear, short for trailblazer.
To learn more about the rebranding background and process, go to: www.witc.edu/name-change