FREE WEBINAR | How influential is the media in defining Africa’s story? Join the Future of Media online event in partnership with Africa No Filter on July 13 at 4pm 02 July 2021 - 13:00 How influential is the media in defining Africa’s story? Image: Unsplash/Martin Bekerman
Ever been abroad and had someone ask whether you have lions and elephants roaming in your front yard? It’s not uncommon for Europeans or Americans to have preconceived notions about what it’s like to live on the African continent. Could that be because of the influence of news and entertainment media?
Africa has often been stereotyped as an underdeveloped, disease-ridden, famine- and drought-stricken, wild, corrupt and brutal place. A bad rap if there’s ever been one. As South Africans we know that the continent is about so much more.