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Indiegogo first launched the program several years ago in China. The idea behind Global Fast Track is to provide an extra level of support to entrepreneurs in specific markets, guiding them through the process of creating campaigns for global consumers, particularly those in the U.S. and Europe.
In fact, Lu Li, the general manager for Indiegogo’s global strategy, told me that the program has already supported more than 670 entrepreneurs launching campaigns, with 40 of those campaigns raising $1 million or more. To support this, Indiegogo has a team in China “doing sales and marketing and really focusing on bringing on the most high-quality campaigns,” Li said.