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Dive Brief:
Bed Bath & Beyond on Monday launched its third private label of the year, Simply Essential.
The brand carries more than 1,200 products in the bed, bath, home decor, storage and organization, and kitchen and dining categories at opening price points, the retailer said in an announcement emailed to Retail Dive.
The entire line is priced under $200, with kitchen basics, like ladles and serving spoons, starting at $1.
Dive Insight:
Bed Bath & Beyond is quickly moving along in its plan to launch at least eight owned brands by late February, something that is part of its broader three-year transformation strategy.
Prior to Simply Essential s launch Monday, the retailer earlier this spring introduced home brand Nestwell and relaunched bath brand Haven.