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ABSTRACT: From an international business risk management perspective, the widespread and catastrophic implications of the COVID-19 pandemic on the performance of Zara (Parent company Indetex) are studied and analyzed to contribute to ongoing research on the conventional brick-and-mortar retail business. Brick-and-mortar retail has headed into decline over the last several years, and e-retailing has grown exponentially during the lockdown period of the COVID-19 pandemic. The objective of this study is to understand and highlight the impact of the coronavirus (COVID-19) crisis on the performance of Zara in Saudi Arabia. It was found that consumers’ preferences and purchasing behavior experienced a

Saudi arabiaSuheela shabirNorah ali albishriNorah aliRisk managementFashion industryRetail businessConsumer behaviorOpen journalE 2020 fast fashion leadersh ampm and zara weathering the pandemicசவுதி அரேபியாஆபத்து மேலாண்மைஃபேஷன் தொழில்சில்லறை வணிகநுகர்வோர் நடத்தைதிறந்த இதழ்