and my over my skis and saying we are beginning to turn the corner? hey brian, i do not think you re over your skis at all. i ve been saying for the past few months on various podcasts i think we passed peak woke i had a tweet about this i believe the beginning of this year or last year when i say i think we are passed peak oil company does not mean we are pas passed all the goofiness and the silliness of people are not going to keep pushing silly ideas but i think we passed the peak of the tolerance for some of these things are being pushed. many of these divisive narratives, the nonsense narratives whether it s about racial politics, gender politics, whether it s about the whole transgender ideology was what s been push in schools. i think all sensible people be left-leaning or right-leaning are fed up with that more and more people are willing to speak up and say they are fed up with it. it so interesting we see what happen with bud light i ve never seen such an effective organi