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Giving on the rise, but so is need
Patrick Tufts, CEO of Granite United Way, helps to distribute more than 177,000 pounds of food to NH families in need. Courtesy
Published: 2/15/2021 11:55:46 AM
For more than a century, Granite United Way reached donors at their workplaces or in their living rooms with traditional face-to-face conversations. Now with benefactors sitting tight in their homes to buffer against the coronavirus, CEO Patrick Tufts finds himself broadcasting to 300 boxes on a Zoom screen from his office.
Tufts, a fundraising veteran, laments the loss of that personal connection. It is challenging to maintain contact with people who still depend on a paper pledge card.