DixonBaxi creates new design system for Hulu
Leaving its recognisable word mark untouched, DixonBaxi collaborates with Hulu to create a new cohesive, meaningful design system for the streaming platform.
Words
London-based design studio DixonBaxi has created a new brand design for US streaming platform, Hulu. With over 39.4 million subscribers in the US, the platform has grown extensively over the past few years. Its partnership with DixonBaxi mirrors this, realigning and reimagining the brand. “The new design unifies the Hulu experience like never before with a brand system born from the origins of its name,” reads a release from DixonBaxi. “We call this ‘One Hulu’.”