Instant match rates are now available for Customer Match lists in Google Ads
Instead of having to wait to see what a customer list’s match rate is, Google will now show advertisers an estimated match rate as soon as they upload a list. Match rate data for previously uploaded lists is available as well, which may help us analyze historical trends.
Having an upfront idea of what a list’s match rate is can help us contextualize performance expectations. And, if the match rate seems inaccurate, that may help us identify potential issues and resolve them sooner. Advertisers may turn to first-party data to help them reach audiences as third-party cookies go by the wayside, and Customer Match is one way for us to take advantage of the data customers have provided us having an instant match rate makes Customer Match a bit more transparent and easier to use.