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Ray Joseph and GroundUp s unethical pursuits and the journalism of suppositions

I've never wanted to respond to nonsense but when there is a clear agenda of unabashed self-interest, I must respond even if to remind them of simple questions that ought to be asked in journalism, writes Makhudu Sefara.

Modern ART paints Soweto bright pink to advertise the l

Over a period of fewer than two weeks, 20 bright pink murals began appearing around Soweto and Alexandra townships outside Johannesburg. The murals were positioned in high-visibility locations such as bus stops, community centres, health facilities, schools, taverns and free Wi-Fi hotspots.  The murals were designed by local communication and branding outfit, The Earth is Round. Head designer Karien van der Westhuizen explained that the funky designs were created with a view to modernising the way information about HIV is communicated.  “i-Base asked us to come up with a humanistic and approachable, yet modern look and feel for the Modern ART [antiretroviral therapy] in South Africa project something alive and opposite to the dry and sometimes depressing designs we see for materials about HIV,” said Van der Westhuizen. 

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