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KUALA LUMPUR (eTN) – Is there a case for “upping the value chain” in ecotourism? Or, should ecotourism remain a niche segment of the tourism industry that appeals only to “green” tourists?
KUALA LUMPUR (eTN) – Is there a case for “upping the value chain” in ecotourism? Or, should ecotourism remain a niche segment of the tourism industry that appeals only to “green” tourists?
About 250 delegates to the recent World Ecotourism Conference 2010 in Kuala Lumpur heard a healthy dose of arguments from academics arguing the future of ecotourism in “upping the value chain” if the industry is to retain its appeal.
Led by the “untiring efforts” of Professor Amran Hamzah from Universiti Teknologi Malaysia, researchers in ecotourism and tourism experts were given a global platform to present research works “for the betterment of sustainable tourism economies, people, and the environment.”