Snap spiked after a blow away report,uarter earnings with revenues topping estimates for the First Time Since the company went public on most a year ago. The earnings were buoyed by momentum in the ad business and user growth. Fourthquarter sales jumped 72 to 785 million. We broke it down with the with alyst market analyst and a bloomberg reporter. What did snap get right this quarter . Well, they have been transitioning their advertising business to make it more automatic, more programmatic, selling ads automatically, which means they can have a bigger base of advertisers. Down,ice of ads has gone but the volume in the amount of time people look at these ads is going up, so snap has been able to make this work for them this quarter for the first time. Deborah, what is jumping out to you . We know they have been doing a lot, the whole redesign, perhaps we are seeing some of the results of that, but what do you think is really driving these results . You know, i think it is a couple fac
But first, to our lead. Snap spiked after a blowaway fourthquarter earnings report, with revenues topping estimates for the First Time Since the company went public almost a year ago. The earnings were buoyed by momentum in the ad business and user growth. Snap said fourthquarter sales jumped 72 to 785 million. Its daily active users are up 18 from one year ago. We broke it down with a market analyst, deborah, and a bloomberg reporter sarah frier, who covers snap. What did snap get right this quarter . Well, they have been transitioning their advertising business to make it more automatic, more programmatic, selling ads automatically, which means they can have a bigger base of advertisers. The price of ads has gone down, but the volume in the amount of time people look at these ads is going up, so snap has been able to really make this work for them this quarter for the first time. Emily deborah, what is jumping out to you . We know they have been doing a lot, the whole redesign, perha
But first, to our lead. Snap spiked after a blowaway fourthquarter earnings report, with revenues topping estimates for the First Time Since the company went public almost a year ago. The earnings were buoyed by momentum in the ad business and user growth. Snap said fourthquarter sales jumped 72 to 785 million. Its daily active users are up 18 from one year ago. We broke it down with a market analyst and a bloomberg reporter sarah frier, who covers snap. What did snap get right this quarter . Well, they have been transitioning their advertising business to make it more automatic, more programmatic, selling ads automatically, which means they can have a bigger base of advertisers. The price of ads has gone down, but the volume in the amount of time people look at these ads is going up, so snap has been able to really make this work for them this quarter for the first time. Deborah, what is jumping out to you . We know they have been doing a lot, the whole redesign, perhaps we are seeing
Unsolicited stakeover bid led by anbang insurance group. Well give you the latest. United airlines ceo back to work today but the activists are not cutting him slack. Whats ahead for munoz and the airline at large. Starwood is up sharply in premarket trading. They received a takeover proposal from chinas anbang insurance. Its worth about 75 a share in cash. The board of starwood says it is not changing its recommendation at this point and supports the companys planned merger with marriott, but they have a waiver from marriott that will allow them to negotiate until thursday. People familiar with the situation indicate the hope is they can hammer out a definitive agreement with anbang insurance, which has chris flowers, former investment banker people may have known. And primivera, not an old Italian Restaurant on the west side, but a large private equity firm in china. Some of these names may be unfamiliar, but the 76 a share all cash offer and that 5. 50 is a significant premium over
At the beginning of the season, are champions of englands premier league. Second placed tottenham drew 22 at chelsea. From bloomberg World Headquarters in new york, i am mark crumpton. Emily i am emily chang, and this is bloomberg west. Coming up, our exclusive interview with troy carter, ceo of the factory. We get his thoughts on whether winter is coming to silicon valley. Plus, how the granddaddy of the gaming industry Nolan Bushnell who created atari and centipede. We will ask them how gaming could change education. Could an Australian Academic potentially be the mastermind behind bitcoin . What does this mean for the future of the Digital Currency . Lead investors are continuing their caution towards tech specifically private valuations, pointing to a few bearish signs of a bubble. Have 25 toion still 75 further to fall. Bill gurley recently wrote in a blog that dirty term sheets have allowed some companies to continue raising money at higher valuations, promising bigger payoffs to