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the fashion world has big questions to answer about making these products sustainable. can the industry work for the planet and the workers in it? yes, is my answer to that. if i look across all our brands and i look at the number of items and the average number of times a year that somebody buys, we don t see that as a throwaway. sometimes fast fashion is seen as i d buy it, wear it once and then i throw it away. that s certainly from the data we have, we wouldn t correlate with that. looking at all this we have here, this is here because people want to keep buying, buying, buying. even if they re keeping it, they re buying, buying, buying. that s not good for a planet we need to get on top of, is it? the reality is we all have to wear clothes. i m joined now by noelle hatley, senior lecturer at manchester fashion institute.

Couldnt eat itIndustry workFashion worldProducts sustainableBusiness modelSomebody buysWe wouldn tSenior lecturerAt manchester fashion instituteNoelle hatley