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Transform Materials Announces Key Senior Management Appointments

How the World s Top Equity Research Firms Used Big Data to Predict an Unpredictable Year

In a year unlike any that came before, how does one predict what will happen next? In 2020, that was the major challenge facing equity research analysts, whose job it is to forecast stock prices and make judgement calls about which companies will succeed or fail. Usually, analysts can rely on past data and analysis to tell them about how a company or sector might perform in the near future. But as the coronavirus pandemic unfolded, it became clear that the answers weren’t going to be found in historic data, according to Juan Luis Perez, group head of group research and analytics at UBS.

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