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With ski holidays off the menu, stock piling up and balance sheets crumbling ski retailers are having to futureproof their shops
With Christmas fast approaching and snow falling in the Alps, usually at this time of year skiers and snowboarders would be frantically shopping for their new winter wardrobe and replacing their burnt-out equipment for the latest models, ahead of their first trip to the slopes. But as everyone knows, 2020 has been anything but usual.
Where does Covid-19âs impact on ski holidays leave the shops and retailers whose cash registers youâd expect to be ringing right now with the sound of excitement for the ski season?