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Media execs: Twitter needs brand safety, not new bells and whistles

Media execs: Twitter needs brand safety, not new bells and whistles. From PR Week

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Why TikTok is not the place to be for brands during the Super Bowl

Why TikTok is not the place to be for brands during the Super Bowl. From PR Week

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What are parasocial relationships?

Parasocial relationships are one-sided relationships with a celebrity or fictional character. They've evolved since the advent of social media.

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Marketing Briefing: 'Marketers are wary' of Elon Musk's Twitter takeover

While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech.

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MRM Named MediaPost Digital Automotive Agency Of The Year

MRM Named MediaPost Digital Automotive Agency Of The Year
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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